I'M
MATThew.
YOUR CREATOR
YOUR DEVELOPER
YOUR CONSULTANT
01 PROFESSIONAL
SKILLS
WEB DEVELOPEMENT
MARKETING
ONLINE STORES
SEO
CONSULTING
SOCIAL MEDIA
PUBLIC RELATIONS
SQUARESPACE, WORDPRESS & WIX
PLANNING, ANALYTICS, MAILCHIMP & MORE
BULDING AND MAINTAINING
WEBSITE SEO AND ADVERTISING SEO
IT LITERACY, WEB DEVELOPMENT, MARKETING & PR
PLANNING, CREATION, ANALYTICS & MAINTENANCE
PRESS RELEASES, MEDIA LISTS, OUTREACH & COVERAGE ANALYTICS
99%
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95%
90%
85%
83%
I am Matthew Beffa, a freelance developer with more than 15 years of experience in website development, digital marketing, and business consulting. With a strong background across multiple platforms and industries, I have proudly partnered with 501(c)(3), small, medium, and large businesses, bolstering brand growth to achieve goals.
From building and maintaining websites to creating engaging newsletter campaigns, optimizing SEO and Google Advertising (search/display), digital advertising, managing socials, and analyzing marketing performance, I develop strategies that deliver measurable results. Whether you need an online store, a comprehensive marketing plan, expert consulting, or strategizing to improve sales performance, I am committed to helping your organization succeed.
03 EXPERIENCE
2010-PRESENT
FREELANCER
Developer and Marketing Specialist
2018-2022
CHI INSTITUTE
Director of Marketing and PR
I help organizations shine, leveraging, enterprise-grade digital products and data-driven marketing programs with a collaborative, down-to-earth approach. I design and build websites and CMS integrations, lead SEO and Google Advertising (search/display) strategies, write and develop email campaigns, consult, all while harnessing AI. I create and optimize digital experiences that saves money, strengthen brands, engage audiences, and drives results.
I led integrated marketing and PR across digital and traditional channels. I managed and optimized a WordPress site, executed SEO and paid media campaigns (PPC/display/social), ran social campaigns, and analyzed performance to boost brand visibility, engagement, and ROI. My PR role involved drafting press releases and coordinating media outreach and journalist relations.
2014-2022
THATCHER+CO
PR and Marketing Freelancer
As a Contract Project PR Specialist for a leading PR firm, I supported clients including Brigham Young University, Pentatonix, NVIDIA, and ESET. My responsibilities included developing media backgrounders, creating targeted media lists, assisting with event planning, producing and analyzing media coverage reports, and evaluating social media performance to identify audience trends, strengthen engagement, and improve campaign effectiveness.
2014
MAK HOSPITALITY LLC
Marketing & PR Project Manager
At MAK Hospitality, I led press outreach and strategic communications for this popular San Francisco restaurant group, where I developed targeted media lists and comprehensive media backgrounders for outreach. Managing social media marketing initiatives, I strengthened brand presence and engagement. My work ushered in consistent media coverage, elevated brand visibility, and helped connect the organization’s restaurants with both local and broader audiences.
2002-2005
CAPPY PRODUCTIONS
Intern Production Assistant
2005-2013
YMCA OF SAN FRANCISCO
I supported the relaunch of the 100-year-old Chinatown branch by leading marketing initiatives, web development, sales team recruitment, and community outreach efforts. I trained sales teams across three branches, managed staff performance, and helped implement operational systems to improve engagement, growth, and member experience. Lastly, I was privileged to coordinate events and outreach programs that strengthened community relationships and drove branch success.
Marketing Manager and Sales Instructor
At this renowned New York City-based Emmy and Peabody-winning documentary company, I gained hands-on experience in media production, content creation, and marketing. The role provided valuable insight into the professional production process while helping me develop strong organizational skills, adaptability, and confidence in a fast-paced environment.
LETS CONNECT
I'm here to help you elevate your digital presence. Reach out for a free meeting; let's discuss how we can work together and achieve your goals.
matthew_beffa@yahoo.com
